For more than 20 years, I’ve worked at the meeting point of marketing and technology, helping businesses across professional services, ecommerce, hospitality and executive recruitment grow with clarity. As Founder of Infokus Marketing & AI Agency and a Certified Practising Marketer, I lead every client engagement personally, with one goal: making sure every marketing dollar delivers real value towards their business goals.
Today, much of my work focuses on helping small and medium businesses implement AI in practical, proactive ways. I’m especially passionate about AI SEO and AI visibility, a fast-growing field that will shape how customers find businesses, yet one most are underprepared for.
My biggest ongoing challenge is the sheer pace of AI and the hype that comes with it. I manage it through constant learning, testing tools before recommending them, and cutting through the noise to find the pathway that genuinely works.
Outside work, you’ll find me travelling with family and friends, horse riding, or during the season volunteering in the kitchen at Mount Eliza Football Club.
I joined WiB MP because I love working with and supporting like-minded women who are always looking to evolve and improve. I hope to contribute by sharing practical AI knowledge so more Peninsula businesses can grow with confidence.
