members directory

With an extensive background in social and marketing research, I am now following my true passion – wine - which is all about bringing people together.

Creating sustainable businesses and communities needs to be a focus for our society to thrive. This means minimising environmental impact and creating inclusive environments where everyone feels valued. Whether that's breaking down barriers to employment and participation for people with disability, advocating for women, or eliminating ageism, there is much we have achieved, but more to be done.

I have a passion for creating evidence-based cases for changing behaviour. If we don’t measure it, we won’t change. My mission is to improve the experience of brands, products and society through insight and experience design. Three themes are key: discovering human perspectives, motives and drivers, uncovering potential in a commercial or social context, and communicating in a manner that moves us forward.

As a social researcher, I worked with government to better understand the needs of the community. More recently, diversity and inclusion has been a focus of mine. I set up a specialist cross cultural insights division to better educate government and companies about the diversity of the Australian population and improve their cultural competence.